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‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of India's regional social media stars
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
Apple banks on diversity, sustainability for the launch of its first store in India
The 100-member team employed at the new Mumbai outlet consists of 50% women.
Ikea calls for pitch for new store in Shanghai
SHANGHAI – Ikea, the leading home supplies retailer, is believed to have called for a creative pitch for its new store scheduled to open in Shanghai early next year.
HTC, Sony unveil concept stores to connect with consumers in Singapore
SINGAPORE - Mobile handset companies Sony and HTC have opened their first ever concept stores in Singapore.
Gap enters China with four stores and online shopping
SHANGHAI – Gap announced today the debut of its first four wholly owned contemporarily designed Gap stores in China, bringing Gap’s modern, accessible style to Chinese consumers for the first time.
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