special flavours

Durian ice cream, soy-sauce KitKats and green tea Oreos: Brands cater to Asian tastes

As the gravity of economic power shifts to Asia, brands are becoming more adventurous about altering existing products to suit Asian consumers' palates. Here, we present some effective examples of food and beverages tailored for Asian markets. In these products, we see vivid examples of marketing in its purest form--delicious reminders that success is all about understanding your customers' needs. Have a favourite you'd like to see here? Tweet it @CampaignAsia.