snapchat
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Snap’s vision for the future rests on Spectacles
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
Snapchat brings AI-powered augmented reality tools to advertisers
New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.
How Google, Meta, Snapchat and TikTok are attempting to eclipse each other
At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
Snapchat+’s AI features see subscribers skyrocket but advertisers remain cautious
With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?
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Meta to launch verified subscription offering for APAC users this week
Meta Verified is a subscription bundle on Instagram and Facebook that includes a verified badge.
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