scope3

7 hours ago

Women to Watch 2024: June Cheung, Scope3

From being a newly-arrived immigrant to Australia to leading a sustainability-focused tech firm in the region, Cheung’s fairtytale trajectory provides hope for many.

Jul 3, 2024

How high-quality digital ad inventory buys can slash carbon emissions

A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.

Apr 25, 2024

Scope3: A third of web domains feature ‘problematic’ ad placements

EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.

Oct 13, 2023

Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created

In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.

Nov 15, 2022

IPG Mediabrands to offer clients net-zero media buying

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.