sam ahmed
Time to seek 'Zen-like harmony' in a disrupted industry: WFA president
Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.
Standard Chartered joins TBWA in crowdsourcing platform launch
The agency claims Flare Studio enables agency-controlled content production at the scale needed to feed brands' 'insatiable' demand.
E-commerce changes everything
Asia’s thriving e-commerce boom has transformed retail and is encouraging MasterCard to behave like a tech company. Sam Ahmed, APAC CMO, tells the story of a cashless transformation.
'It's a problem, but we can fix it': marketers vow to defeat ad fraud
MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, according to participants in a panel discussing programmatic buying at the Media 360 summit in Hong Kong.
MasterCard’s digital engine
THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.
MasterCard's Sam Ahmed explains the company's 'Priceless Engine'
ASIA-PACIFIC - Complaints that marketing and business don’t understand each other still abound, but MasterCard is one brand that claims to have made significant progress in bridging the gap.
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