sam ahmed
Time to seek 'Zen-like harmony' in a disrupted industry: WFA president
Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.
Standard Chartered joins TBWA in crowdsourcing platform launch
The agency claims Flare Studio enables agency-controlled content production at the scale needed to feed brands' 'insatiable' demand.
E-commerce changes everything
Asia’s thriving e-commerce boom has transformed retail and is encouraging MasterCard to behave like a tech company. Sam Ahmed, APAC CMO, tells the story of a cashless transformation.
'It's a problem, but we can fix it': marketers vow to defeat ad fraud
MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, according to participants in a panel discussing programmatic buying at the Media 360 summit in Hong Kong.
MasterCard’s digital engine
THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.
MasterCard's Sam Ahmed explains the company's 'Priceless Engine'
ASIA-PACIFIC - Complaints that marketing and business don’t understand each other still abound, but MasterCard is one brand that claims to have made significant progress in bridging the gap.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins