proactive

What brands mean when an agency is not 'proactive'
Aug 31, 2020
Darren Woolley

What brands mean when an agency is not 'proactive'

If you are being proactive and your suggestions are not going anywhere it is likely you are not adding value, says this industry consultant.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

2 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

3 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Agency of the Year 2024 SEA winners: Singapore and Malaysia

4 Agency of the Year 2024 SEA winners: Singapore and Malaysia

Agency of the Year 2024 winners: Asia-Pacific

5 Agency of the Year 2024 winners: Asia-Pacific

AKQA restructures into three P&Ls, names CEOs to lead them

6 AKQA restructures into three P&Ls, names CEOs to lead them

Vanilla Ice is ice cold in hilarious beer campaign

7 Vanilla Ice is ice cold in hilarious beer campaign

Top exits and entrances of 2024

8 Top exits and entrances of 2024

Adland reacts to Omnicom-IPG mega-merger

9 Adland reacts to Omnicom-IPG mega-merger

‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

10 ‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover