philip kotler
Mar 6, 2014
Q&A: Philip Kotler on marketing myopia and 'one-P' CMOs
BEIJING - Philip Kotler, considered 'the father of modern marketing', reminds Campaign Asia-Pacific about the basics of the 4Ps.
Jun 2, 2011
Bali unveils marketing museum
BALI - In what some media have claimed as a world first, marketing author and speaker Philip Kotler and chairman of Markplus Hermawan Kartajaya, have launched a dedicated museum of marketing in Ubud on the Indonesian island of Bali.
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