marketers
Are traditional metrics like viewability and clicks enough?
In an increasingly complex digital-first media environment, metrics that track attention are enhancing traditional measures in meeting the needs of marketers and agencies looking to demonstrate effectiveness and ROI.
“There is an increasing need to pay attention to attention,” says DoubleVerify’s Mark Zagorski
In a presentation to senior Asia-based marketers, DoubleVerify CEO Mark Zagorski highlighted findings from the upcoming DV Global Insights: 2024 Trends Report slated to be published by this month.
Most marketers feel out of touch with customer data—what went wrong?
Despite a growing number of tools and user touchpoints, new research has found that 81% of marketers can’t access customer data to inform campaigns.
How generative AI is empowering marketers
Reshaping the future of the industry and boosting human potential.
47% marketers in India believe AI will make them more productive: LinkedIn report
Marketers believe AI will support their work and free up time to build impactful creative campaigns
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AI 2.0: redefining possible
AI is transforming how marketers can work. Meta is at the forefront of this revolution, and it wants you to be too.
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