magnite

Aug 28, 2024

Growing acceptance of ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton

The sell-side ad company's managing director for Asia shares insights on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.

Nov 16, 2023

71% of TV viewers in Southeast Asia watch ad-supported streaming: Magnite study

TOP OF THE CHARTS: Streaming’s premium environment lifts brand impact and outperforms social media across all points along the purchase decision journey, according to a new report by Magnite.

Aug 16, 2022

Why SSPs are more valuable than ever

One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.

Oct 1, 2021

Campaign Crash Course: Is addressable OTT right for your brand?

Addressable OTT brings the targeting and efficiency of digital advertising into a premium video environment—a compelling combination. But there are several barriers preventing the channel from becoming a mainstay in ad budgets. Learn what they are in this week's Crash Course.

Sep 2, 2021

Women to Watch 2021: Tasha Kaur, Magnite

A driving force behind the growth of programmatic in the region, Kaur continues to lead by example and deliver for both her team members and clients.

Feb 7, 2021

Magnite adds CTV muscle with SpotX acquisition

Both companies talk up "huge opportunity" to create the "the largest independent CTV and video advertising platform in the programmatic marketplace".