kao
Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home
Subtle changes in the top 10 reflect the power of premium and responsible positioning.
ADK envisions a brave new crowdsourced future for Japanese brands
TOKYO - Earlier this month, Campaign reported ADK’s launch of Sticki, a collaborative content creation unit the agency hopes will come to span the globe. We then spoke to Sticki’s director, Masaya Haraguchi, at ADK’s headquarters about his ambitions to take video and co-creation to a new level for Japanese brands.
Other brands will suffer Kanebo’s blemish: Experts
TOKYO - Japanese cosmetic brand Kanebo likely won't be the only skincare brand to suffer following a series of product recalls over allegations of skin damage from the use of whitening products.
Hakuhodo and PHD Hong Kong retained as Kao's media buyers
HONG KONG - A media-buying pitch for Japanese beauty and household brand Kao, held in Hong Kong on 20 November, has resulted in the long-term incumbent media agencies Hakuhodo and PHD retaining the accounts for another two years.
Kao Malaysia selects Optimedia as media agency-of-record
KUALA LUMPUR – Kao, a personal care and household product brand in Malaysia, has appointed Optimedia as its media agency-of-record following a review.
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