johnson johnson
Jul 5, 2022
This is what happens when Gen X creatives make ads for teens
AD NUT'S PICK OF THE WEEK: In a spoof ad by skincare brand Clean & Clear and BBDO Bangkok, Gen Xers and millennials come under fire for ‘not understanding’ what teens really want.
Jun 24, 2020
Purpose vs opportunism: The challenge for 'fairness' brands belatedly discovering their souls
Exiting the contentious whitening-cream market shows how personal care brands struggle to deal with a muddle of profits, prejudice and purpose.
Jun 20, 2018
'Fans helped us find our purpose': How J&J is re-staging its baby business
Why the venerable brand is going through a reinvention of everything from its products to its mode of communication with consumers.
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