inhousing
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Why AI is a gamechanger in the in-housing playbook
Brands such as Income Insurance and Zalora are turbo-charging their in-house capabilities with the help of AI. Marketers weigh in.
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Why the traditional agency model continues to fail creatives and brands
Criticism of adland’s status quo is nothing new; John Marsden of Maker Lab argues that meaningful change starts with rethinking talent, creativity, and the restrictive structures holding them back.
Agency dissatisfaction drives growth of in-housing: WFA
Nearly seven in 10 respondents to a survey from the World Federation of Advertisers and The Observatory International survey said they had recently made, or planned to make, changes to their agency roster.
How a pharma company created an in-house creative team from scratch
Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.
Why marketers are aggressively building in-house teams
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
Inhousing drives marketing for TCS, India’s largest technology outsourcer
CMO Rajashree R. explains how Tata Consultancy Services' inhouse team is breaking away from stereotypical B2B imagery of buildings, servers and people, to focus on aspiration and human connection.
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