guinness world record
Hong Kong hotel creates world's largest 'coffee mosaic'
Using 8,888 cups of coffee, Le Méridien Cyberport Hong Kong set an official Guinness World Record yesterday for the "largest coffee mosaic" during HOFEX 2015, a food and hospitality trade show. More than 70 hotel team members prepared the impressive artwork (or tragic waste of perfectly good coffee, depending on your point of view), which also depicts the logo of UNICEF, which the hotel's parent company Starwood has supported for many years.
Sinomax breaks Guinness record for the world's largest pillow
GUANGZHOU - Bedding brand Sinomax has created the world’s largest pillow as part of a World Sleep Day gimmick that is a prelude to its 11th anniversary campaign this year.
CASE STUDY: How Foremost boosted milk consumption in Thailand
Thailand’s household dairy brand Foremost, working with mInteraction, got more than 500,000 people involved in its 'Thais drink milk' campaign to coincide with World Milk Day.
Y&R Philippines helps Maynilad Water set Guinness World Record
MANILA - Y&R Philippines has helped Maynilad Water Services set a new Guinness World Record.
CASE STUDY: GSK malt drink brand Viva breaks world record with largest teacup
Glaxosmithkline set out to break a Guinness World Record with the largest teacup to revitalise malt beverage brand Viva in Sri Lanka.
CASE STUDY: Ogilvy RedCard sets Guinness World Record for Aon Insurance
As the official shirt sponsor for Manchester United in the upcoming Barclays Premier League, Aon Insurance in Singapore set out to create a Guinness World Record and donate money to charity in the process.
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