graham

How the world met 'Graham'
Sep 29, 2017
Robert Sawatzky

How the world met 'Graham'

Clemenger BBDO led a packed Spotlight Stage at Spikes through its much-lauded campaign from conception to execution.

Expecting first profit in years, Sharp must turn attention to brand
May 27, 2013
Byravee Iyer

Expecting first profit in years, Sharp must turn attention to brand

ASIA-PACIFIC - Beleaguered consumer-electronics company Sharp believes it is achieving a financial turnaround. Now the brand positioning needs some attention, according to industry experts.

Extraterrestrial monkey sparks wake-up call about lack of creativity in 'Copycat China'
Dec 14, 2012
Jenny Chan 陳詠欣

Extraterrestrial monkey sparks wake-up call about lack of creativity in 'Copycat China'

MAINLAND CHINA - Commercial real estate developer Soho China's branding campaign for the launch of the Galaxy SOHO in Beijing was not what it first seemed—involving a monkey from outer space that beseeched the country to stop being a copycat empire.

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