google ads
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Google rolls out several new PMax updates following successful beta launches
Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.
How contextual intelligence is changing the advertising landscape
Are the days of blunt keyword blacklisting and thematic blocks over? Now that AI is capable of detecting the tiniest linguistic nuances within natural language, contextual advertising is about to become an incredibly powerful tool for marketers in the post-cookie age.
Google blocked 5.2 billion ads for content violation in 2022
53% more ads removed this year, Google rolls out ads transparency center.
Google updates ad buying tools to simplify campaigns
The ad giant announced product updates that include more real-time insights and the ability to buy and optimize media across Google properties using machine learning.
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