forecast
China set to dominate global DOOH in 2025: GroupM year-end forecast
Digital set to capture nearly 73% of global spend in 2025, as advertising industry forecast to break $1 trillion barrier next year—driven by major sporting events and elections.
Publicis Groupe forecasts up to 5% organic growth in 2024
Group said it was outperforming both ad holding companies and IT consulting peers.
What’s hot and what’s not in 2024: The essential trend report for savvy marketers
OUTLOOK 2024: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year. We look at them all so you don't have to.
Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
As a proportion of GDP, Japan's adspend leads the world.
Global ad spend to rise 4.4% in 2023-24, led by social media: Warc
Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments
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APAC leads global ad growth in 2023 as traditional media struggles: MAGNA
After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.
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