fcb interface
9 hours ago
Old souls, smart tech—the consumer paradox brands can no longer ignore
As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
Jul 7, 2021
FCB reshapes India business, grouping three creative shops
FCB Ulka, FCB Interface, and a new shop, FCB India, will be full-service outfits under a group structure, as agency veterans Nitin Karkare, Swati Bhattacharya, Robby Mathew and Joe Thaliath get promotions.
Feb 26, 2021
Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool
SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.
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