electronics
Samsung’s new fridge ad is one for the obsessionists
In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad.
Samsung names new CEOs, merges mobile and electronics
This is the most significant leadership shuffle at the consumer electronics giant since 2017.
Samsung CMO vies to make her brand more human than Apple
Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.
The 7 most useless tech products of CES 2017
Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.
Sony looks for new PR support in APAC
Technology company and its subsidiary put out tenders for PR services in the region.
CES: Plug into the connect economy
Seton Vermaak of Razorfish Hong Kong writes that marketers cannot afford to ignore the connectivity trend, even if the latest odd innovations at CES seem like blue-sky thinking.
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