Seton Vermaak

Golden Week’s golden opportunity: loyalty
Jan 26, 2017
Seton Vermaak

Golden Week’s golden opportunity: loyalty

Many travel and hospitality brands are failing to meet the expectations of China's Golden Week travellers when it comes to loyalty, according to Seton Vermaak of SapientRazorfish Hong Kong.

CES: Plug into the connect economy
Jan 12, 2016
Seton Vermaak

CES: Plug into the connect economy

Seton Vermaak of Razorfish Hong Kong writes that marketers cannot afford to ignore the connectivity trend, even if the latest odd innovations at CES seem like blue-sky thinking.

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