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DoubleVerify and IAS accused of running Fortune 500 ads on websites with offensive content
New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.
How high-quality digital ad inventory buys can slash carbon emissions
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.
“There is an increasing need to pay attention to attention,” says DoubleVerify’s Mark Zagorski
In a presentation to senior Asia-based marketers, DoubleVerify CEO Mark Zagorski highlighted findings from the upcoming DV Global Insights: 2024 Trends Report slated to be published by this month.
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'We are now a performance business': DoubleVerify's CEO on expanding beyond brand safety
On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans.
APAC trends for 2024: Fragmentation, attention, and AI
What are going to be the top trends in advertising in 2024? Based on DoubleVerify’s analysis, here are some of the top trends that marketers in APAC should keep in mind as they plan for the new year.
It’s time to raise the bar on media quality and performance
The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.
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