ctv
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The 12-minute window to CTV’s goldmine
The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.
The Trade Desk ‘preparing to launch its own smart TV OS’
If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.
CTV outpaces AI on marketers’ list of consumer trends to watch
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.
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India’s digital shift: Open internet emerges as adland’s new frontier
The Trade Desk’s general manager, Tejinder Gill tells Campaign that as the open internet reshapes digital advertising, it’s only a matter of time before ad budgets align with this shift.
Navigating the rise of SSPs in CTV: A media buyer's guide
Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory. Campaign examines why this practice raises concerns about quality and value, and how buyers can stay ahead.
Outbrain snaps up competitor Teads for $1 billion
The agreement follows speculation about deal.
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