Edo Fernando

Is CTV the new primetime for advertisers during Ramadan?
Feb 28, 2025
Edo Fernando

Is CTV the new primetime for advertisers during ...

While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ Edo Fernando.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Bonds taps Robert Irwin to show how wild comfort down under can really get

6 Bonds taps Robert Irwin to show how wild comfort down under can really get

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

8 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set