crisis
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What the Microsoft-CrowdStrike outage means for brand reputation
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?
Baidu PR head departs company following controversial videos
Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media.
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Baidu PR head apologises after backlash sparked by controversial videos
In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.
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Corporate crisis: The new PR norm in China
The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.
Chinese beverage company under fire for implying its product can enlarge breasts
The brand has been fined twice before for ‘obstructing social public order or violating good social customs’.
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