crisis

Mar 22, 2025

'Reputations will be made and lost': Heathrow closure unpacked by crisis experts

When Europe’s busiest airport, Heathrow, unexpectedly shut down on Friday, its crisis comms team bore the brunt.

Jul 22, 2024

What the Microsoft-CrowdStrike outage means for brand reputation

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

May 10, 2024

Baidu PR head departs company following controversial videos

Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media.

May 9, 2024

Baidu PR head apologises after backlash sparked by controversial videos

In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.

Dec 21, 2022

Weathering an influencer crisis

Five steps your brand can take.

Nov 2, 2022

Corporate crisis: The new PR norm in China

The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.