creator
Here’s why agencies have no idea who X creators are
X’s recent creator push is causing a lot of confusion.
Red Havas launches influencer marketing division
Red Havas Group has announced the global launch of Sway, an influencer marketing service.
Twitter influencer payouts start on the far right, neglecting brand concerns
Some far-right influencers have claimed to receive five-figure earnings.
How China's creator economy is evolving
Co-creation and new business models are forcing brands in China to develop clear roadmaps for symbiotic partnerships that work for everyone.
Creator marketing platform Captiv8 expands globally
The company will connect brands and creators in European, Middle Eastern, Asian and Latin American markets.
TikTok and Mediabrands launch global creator partnership
The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.
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