coca
Coca-Cola CMO gets added responsibilities in ongoing company recast
Leaders of five global categories will report report to Singapore-based Manolo Arroyo.
Malaysia pitch controversy: Client association head says unfair practices “not a rampant issue”
The head of Malaysia's advertisers’ association responds to accusations from the 4As about unethical pitch practices.
R/GA's prescription for future agencies: Build business ecosystems
SPIKES ASIA - Transformation. Change. They’re big words that are hard to fit in the mouth, but it’s something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.
Outdoor campaign for Coke illustrates foreign-Chinese connection
SHANGHAI - Coca-Cola has launched ‘Shine’, a new outdoor campaign on bus shelters that ties it to the brand idea of providing "happy energy that connects people" worldwide.
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Coke creates happiness the Chinese way
SHANGHAI - Leo Burnett has launched a creative campaign based on user-generated content for Coca-Cola as the 2013 Chinese New Year festival approaches.
New Coca-Cola imagery conceived by designer of Steve Jobs' tribute
SHANGHAI - Simplicity begat simplicity when a proactive initiative by Ogilvy & Mather led to a new Coca-Cola visual created by the same 20-year-old Hong Kong design student who first gained notoriety for a virally-sensational tribute logo for the late Steve Jobs.
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