climate
How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia
CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
'Final warning': turning adland's climate pledges into action
Campaign delves into what action the advertising industry is taking to avert environmental disaster.
Climate activists stage anti-greenwash protest outside Wunderman Thompson
A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing rules.
Ad industry must fix gap between intent and action on climate
Campaign is launching a series of opinion pieces about sustainability ahead of Cannes Lions 2023. Here the leaders of Ad Net Zero, WFA and ANA issue a joint call about the need to move from talk to impact.
Oatly offers free advertising to dairy rivals willing to reveal carbon footprint
The Swedish oat-drink company has added information about its climate impact to products in the U.S.
UK brands and marketers take a stand on climate disinformation
Group urges social network CEOs to crack down on content and ads making ‘deceptive statements’.
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