client

Sep 22, 2022

PR agencies shouldn’t be treated as vendors but as collaborators: Experts

Public relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity

Sep 27, 2021

The people paradox for agencies: client satisfaction is up, staff happiness lags

Initiative's UK CEO sees a worrying gap between client satisfaction and staff happiness.

Aug 4, 2021

When advertisers hoard hot agencies

It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?

Nov 30, 2020

When a bullying client caused our team to suffer, we chose to walk away

It’s time for agencies to put their people first and foster an inclusive work culture.

Feb 11, 2020

Wavemaker nabs MediaCom's Alastair Bannerman to be global client president

He will work with Anna Hickey and Alex Altman.