buying
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Nestlé reviewing US$300 million media account in China
Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.
'Is it expensive?': Sellers not pleased by price-comparison tool for China digital ads
A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.
Mindshare tipped to prevail in Yum China pitch
The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.
DataXu launches custom OTT TV buying platform
New programmatic offering allows self-service TV buying that ties up with digital platforms.
Integrating ad tech: Robocop approach to staying ahead
Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.
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