bob oleary
Publicis' Richard Pinder in conversation with Citi's Bob O'Leary
SHANGHAI - Richard Pinder, COO of Publicis, asked Bob O'Leary, MD of Citi (pictured), to reveal the key strategies for growth that Citi is using and how it is applying this to both the internal and external audiences of the brand today at the Asian Marketing Effectiveness Festival.
Judging for the Asian Marketing Effectiveness (AME) awards concludes in Shanghai
SHANGHAI - The judging for this year's Asian Marketing Effectiveness (AME) awards concluded yesterday, with the jury members choosing the best work from the region across 17 individual categories, including the winner of the Platinum Award for the overall most effective campaign.
Asian Marketing Effectiveness (AME) Festival: One day to go...
SHANGHAI - The Asian Marketing Effectiveness (AME) Festival kicks off at the Pudong Shangri-La in Shanghai tomorrow.
Two days to go before the AME Festival kicks off in Shanghai
SHANGHAI - The industry is gearing up for the Asian Marketing Effectiveness (AME) Festival taking place on Wednesday and Thursday at the Pudong Shangri-La in Shanghai this week.
AME: The Judges
Managing Director of Global Advertising at Citi, Bob O'Leary (pictured), will chair the jury at this year's Asian Marketing Effectiveness (AMEs) Festival on 24 & 25 March in Shanghai. Here are the rest of the judges.
AME 2010: Ideas for Growth
As the region emerges from the recession, this year's Asian Marketing Effectiveness (AME) Festival, held on 24 & 25 March in Shanghai, promises to remain focused on the processes behind truly effective campaigns.
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