beauty
How Chinese white label beauty brands are rising the ranks
Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they grapple with the challenges of a more short-term approach to brand-building.
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Top 10 beauty brands in Southeast Asia
Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
Watch: Naomi Campbell, Gigi Hadid and RuPaul star in documentary-style campaign for Maybelline
The work aims to reintroduce the brand’s iconic Instant Erase Concealer to a younger generation.
Brand Health Check: How should Florasis chart its entry into the high-end market?
Nearly a year following a PR crisis, the Chinese cosmetics company manages to gain a cult following and has ambitious plans to penetrate international luxury markets. Marketing experts weigh in on how the brand should forge its path forward.
Skintellectuals, emotional marketing, clean beauty: China’s H2 2023 beauty cheat sheet
Lisa Nan unpacks the major trends shaping China’s rapidly evolving beauty landscape.
How AI technology is reshaping beauty retail in China
From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales.
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