Foong Li Mei
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How influencer networks are commoditising KOLs in Asia
Why are there so many influencer marketing platforms popping up in Asia, and where are they heading?
Circle of Influencers: We break down 11 of Asia's ...
An infographic guide to APAC influencer marketing platforms Ampverse, AsiaKOL, CastingAsia, Chtrbox, Hi-COM, Inca, Influencer.in, Massfluencer, Parklu, SushiVid and Totally Awesome.
What agencies need to survive the next decade
Urgent action is needed to fix silos, structures and staff retention in the 2020s, say several of APAC's rising stars from within agencies themselves.
The decade that was: What has changed and what ...
Roles got bigger, ad spend got smaller, and #metoo got stuck. Foong Li Mei looks back at how APAC ad agencies’ business and life have changed in the past 10 years.
Making lemonade: how the ‘lemon capital’ of China ...
Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.
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