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Ariel shows long term impact of not sharing the load
Watch the film conceptualised by BBDO India here
This festive season, women gift unseen labour
Ariel’s new film for its #ShareTheLoad movement sheds light on unequal labour at home during this hosting season.
Creativity is the return gift of empathy: BBDO's Josy Paul
Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action
P&G's Ariel pens open letter to advertisers and media partners
The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation.
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Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’
Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.
A woman asks to be seen in Ariel's latest #ShareTheLoad ad
Tone shifts in the fifth edition of Ariel's equality series to reflect a sense of restlessness and impatience among women at the pace of change, says BBDO's Josy Paul.
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