Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
,
Jul 13, 2014
Weibo World Cup: Real-time branding 'goal' of the day
On Weibo during the 2014 FIFA World Cup, brands are responsible for their own social-media scores, and Chinese netizens need only enjoy (or disprove of) the brands' reactions to the daily matches. Campaign Asia-Pacific will keep our eyes online and pick out examples of brands that stand out for being quick on their feet, until the final game on 13 July.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Just Published
15 hours ago
Creative Minds: Gian Nealega is a believer in the ...
Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.
PROMOTED
17 hours ago
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
17 hours ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
18 hours ago
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.