Serge good, surge bad: Australian cab company targets Uber

This campaign by Thinkerbell for 13Cabs contrasts a friendly taxi driver named Serge against a certain ride-sharing company's practice of letting prices surge upward when it feels people will have no choice but to pay.

The campaign, which started today, is primarily digital, with outdoor and radio for support.  

It probably goes without saying that Ad Nut is fond of a little name-related wordplay.

CREDITS

13Cabs
Chief Operating Officer: Stuart Overell
Head of Marketing: Liz Attia
Marketing Services: Kim Henkul

Thinkerbell
Alex Grivas: Strategy and Account Direction
Adam Ferrier: Strategy
Martin Kemba: Data Science
Jim Ingram & Ben Couzens: Creative Direction
Shirley Bahar and Andre Augusto Pinheiro: Creatives
Jackie Fish: Production
Chris Reynolds: Post Production
Natalie Perkov: PR and Social

Collaborate Media
Steve Fagan: Media Director
Katie O’Mara: Account Director

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.