+Hins+Cheung_Helen+Tam_Mr+Nakajima+Yasuhito%2c+Managing+Director+of+Otsuka+Pharmaceutical+(H.K.)+_Chan+Yik+Hei.jpg)
+writes+down+his+dream.jpg)
+with+two+children+in+Space+suits+at+the+Photo+Zone.jpg)
+Hins+Cheung_Helen+Tam_Mr+Nakajima+Yasuhito%2c+Managing+Director+of+Otsuka+Pharmaceutical+(H.K.)+_Chan+Yik+Hei.jpg&h=100&w=150&q=100&v=20170226&c=1)
+writes+down+his+dream.jpg&h=100&w=150&q=100&v=20170226&c=1)
+with+two+children+in+Space+suits+at+the+Photo+Zone.jpg&h=100&w=150&q=100&v=20170226&c=1)
Apr 27, 2015
Pocari Sweat gathers children's dreams for moon journey
Otsuka Pharmaceuticals, owner of the Pocari Sweat brand, hosted an event yesterday to kick of its 'Dream Capsule' project in Hong Kong. Many local children wrote messages that, if all goes according to plan, will be carried to the moon next summer along with some Pocari Sweat (in powder form), as the brand pursues "its dream of making Pocari Sweat a health drink for consumption in space". The company's vision is that in 30 years, "youths interested in space will be able to live out their dreams, unlock the Dream Capsule...and drink the Pocari Sweat mixed with the water found on the moon". More information on the project is available at lunar-dream.com/en.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
.png&h=268&w=401&q=100&v=20170226&c=1)
Apr 9, 2024
March APAC advertiser of the month: Pocari Sweat
Oct 28, 2021
Campaign Creation Stories: How Pocari Sweat and ...
Jul 11, 2019
China breaks in two Pocari Sweats over Hong Kong ...
Just Published
.jpg&h=268&w=401&q=100&v=20170226&c=1)
13 hours ago
Fuji TV leaders resign amid sexual misconduct case
Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
19 hours ago
The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
20 hours ago
To snake or not to snake? Luxury brands face conundrum
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
20 hours ago
PHD secures $500 million media duties for Volkswagen...
EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.