Staff
Jan 10, 2018

Photos: Wavemaker agency launch Hong Kong

Goodbye MEC and Maxus...hello Wavemaker. Have a look at photos from the Wavemaker launch party in Hong Kong

Wavemaker held the last of its global launch parties this week in Hong Kong, Taiwan and Thailand. At the Hong Kong launch, held at Blueprint in Dorset House, GroupM APAC CEO Mark Patterson addressed a full house of client and media partners.

"We've got a fantastic team by bringing together the teams of MEC and Maxus," he said. "We're bold, we're ambitious. We want to do things differently."

GroupM Hong Kong CEO Melanie Lo and Stanley Ngai, managing director of Wavemaker Hong Kong also made quick remarks before a group toast and the cutting of a Wavemaker cake. 

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Is cheap the new black? E-commerce's existential crisis

Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.

11 hours ago

Omnicom, WPP and Publicis shops vie for top spots ...

Meanwhile, four new agencies enter the top 20.

12 hours ago

Why brands are scaling back their sustainability ...

A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.

12 hours ago

Goodbye first screen, hello wearables: IMG's vision ...

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.