PHOTOS: Brands react to Sochi Olympic rings glitch with satire
A glitch preventing the fifth Olympic ring lighting up at the Sochi Olympics opening ceremony on 7 February caused a sequential reaction of ambush marketing on Chinese social media. Brands produced their own 'fifth ring' in satire of the pivotal moment on their respective Sina Weibo channels, together with punchy copy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
Unilever merges corporate affairs and sustainability...
Unilever’s sustainability chief has taken on corporate affairs responsibilities as part of a comms reshuffle at the consumer goods multinational.
During the age of misinformation, the Baldoni-Lively...
Influencers have a responsibility to question their sources before sharing defamatory content.
Digital marketing head Alice Au exits Wharf Hotels
Au steps down after four years, announcing her departure on LinkedIn.
Why Google has never looked more fragile as an ...
As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?