Photos: 192-metre LED boards debut at Singapore Sports Hub
JCB, ANA and Tiger beer placed ads on full-perimeter LED boards that debuted last night at the Singapore Sports Hub during the FIFA World Cup Qualifiers. The new pitch-side medium was introduced by the Football Association of Singapore’s strategic partner MP & Silva, a consultant for media rights, sponsorship and events for the National ‘A’ Team, the Lions XII and the Under-23 side. The LED boards replace static, printed boards, with obvious advantages. For example, ANA’s creative featured animated planes.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
WPP strengthens Indian roots with new Chennai campus
This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
Havas warns of ‘reputational’ risk from fossil-fuel ...
The Vivendi-owned agency group made the disclosure in its stock market prospectus.
MediaSense buys R3 as it eyes global client ...
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
40 Under 40 2024: Hai Anh Vu, Publicis Media
Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.