Staff Reporters
Apr 18, 2013

MP & Silva acquires exclusive FIFA media rights in Vietnam

HANOI – MP & Silva, an international media rights company, has secured a deal for the exclusive rights to distribute the 2014 FIFA World Cup Brazil for the first time in Vietnam for an undisclosed sum.

The 2014 FIFA World Cup Brazil will kick off on 12 June 2014
The 2014 FIFA World Cup Brazil will kick off on 12 June 2014

MP & Silva will be the exclusive distributor for television rights across cable, satellite and terrestrial platforms. The partnership with FIFA includes all 64 live matches and ceremonies of the 2014 FIFA World Cup Brazil as well as daily 45-minutes highlights.

The offer also includes all FIFA tournaments including the FIFA Confederations Cup 2013 in Brazil, FIFA Beach Soccer World Cup 2013 in Tahiti, the FIFA Under-20 World Cup 2013 in Turkey, the FIFA Under-17 World Cup 2013 in the UAE, the FIFA Under-20 Women’s World Cup in Costa Rica and the FIFA Under-17 Women’s World Cup 2014 in Canada.

“Vietnam continues to be a key market for MP & Silva, and this partnership with FIFA underlines our leadership in sports content across the region, adding to our comprehensive line-up of top football leagues, tournaments and club content from around the world,” said Andrea Radrizzani, MP & Silva Group CEO.

“This inaugural deal with them underlines their commitment to football, and ensures that our events, including the 2014 FIFA World Cup Brazil, will be seen by the widest possible audience across Vietnam—an exciting football market that continues to grow,” said Niclas Ericson, director of FIFA TV.

MP & Silva is also the Vietnam distributor of the Barclays Premier League, Spanish La Liga BBVA, Italian Serie A, French Ligue 1, German Bundesliga, nPower Football League Championship, Major League Soccer (MLS), Brazilian Paulistao and other leagues, according to the company.

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Women to Watch 2024: Ava Lee, Society

Empathetic, strategic, and results-driven are just some of the qualities that define Lee, who is committed to driving growth, fostering inclusivity, and shaping the future of the ad industry beyond Society.

6 hours ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

6 hours ago

How personality test MBTI penetrated the marketing ...

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?

7 hours ago

Hello Kitty and Kuromi star in Sanrio’s OOH push ...

Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?