The music app, with agency Secret Tour Hong Kong, hosted a street event to promote a feature that selects music according to a runner's pace.
HONG KONG - Local music app Moov launched a roadshow to promote a new app feature called Beat Runner, which plays songs according to a jogger's running speed. The event offered prizes for participants who could run in time to a song's rhythm, and nearly 1,000 joined in the fun in the roadshow's first two days, October 29 and 30, according to the agency.
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In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
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The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.
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EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?
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