Jenny Chan 陳詠欣
Jun 3, 2015

Galaxy Entertainment Group's MTR "advertising domination"

As a major part of its mega campaign to promote the opening of Galaxy Macau’s lavish second phase extension, Galaxy Entertainment Group has bought outdoor ad space at two high-traffic MTR stations for maximal awareness. Giant posters equipped with audio, projection and 2D pop-up effects was luring commuters at Hong Kong station, while the entire exit area at Sheung Wan station connecting to Hong Kong-Macau Ferry Terminal was covered wall-to-wall with the same posters.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

6 hours ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

8 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

9 hours ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.