Advertising The Work
Jenny Chan 陳詠欣
Jun 3, 2015

Galaxy Entertainment Group's MTR "advertising domination"

As a major part of its mega campaign to promote the opening of Galaxy Macau’s lavish second phase extension, Galaxy Entertainment Group has bought outdoor ad space at two high-traffic MTR stations for maximal awareness. Giant posters equipped with audio, projection and 2D pop-up effects was luring commuters at Hong Kong station, while the entire exit area at Sheung Wan station connecting to Hong Kong-Macau Ferry Terminal was covered wall-to-wall with the same posters.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

1 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

GroupM axes global agency CEO roles in major centralisation push

2 GroupM axes global agency CEO roles in major centralisation push

Mission possible: Four steps to make marketing teams more effective

3 Mission possible: Four steps to make marketing teams more effective

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

4 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Stagwell to acquire ADK Global

5 Stagwell to acquire ADK Global

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

6 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

7 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

8 Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

Moves and wins roundup: Week of January 20, 2025

9 Moves and wins roundup: Week of January 20, 2025

Lunar New Year goodies: APAC's Year of the Snake campaigns

10 Lunar New Year goodies: APAC's Year of the Snake campaigns

Related Articles

Galaxy Macau changes focus from VIPs to mass market
May 27, 2015
Jenny Chan 陳詠欣

Galaxy Macau changes focus from VIPs to mass market

Galaxy Macau runs first Skype multiscreen campaign in Asia
Nov 30, 2012
Benjamin Li

Galaxy Macau runs first Skype multiscreen campaign ...

Galaxy Macau launches TVC for 15 May opening
Jul 20, 2011
Staff Reporters

Galaxy Macau launches TVC for 15 May opening

The Gate attracts four senior 4As executives to creative and account teams
Mar 19, 2013
Benjamin Li

The Gate attracts four senior 4As executives to ...

Just Published

Creative agency Ralph creates global chief growth officer role
1 day ago
Emma Thumann

Creative agency Ralph creates global chief growth ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key offices in Los Angeles, New York, London, and Tokyo.

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants
The Information
1 day ago
Gideon Spanier

Omnicom and IPG chiefs visit UK to sell merger to ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.

Creative Minds: 'Go smash it like an avocado' is Stephanie Gwee's pep talk
2 days ago
Staff Reporters

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
2 days ago
Nikita Mishra

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.