Staff Reporters
Aug 19, 2015

Empty Coke glass inspires illustrators for campaign via McDonald's

For its 2015 drinking-glass giveaway through McDonald's, Coca-Cola worked with Arcade for a campaign to run in 22 markets in Asia Pacific, The Middle East and Africa. Arcade worked with Kult in Singapore, which invited six artists to create illustrations inspired by their country during a specific year that McDonald's released a previous Coke glass. The artists worked with a template containing the outline of the glass and were asked to integrate various branded elements while also retaining their own style. Please see the image captions for additional details (provided by Kult).

By Stephan Chan to represent 1899 Hong Kong. The artist was inspired by iconic landmarks and natives of Hong Kong such as Lion's Rock mountain, monkeys and white dolphins. He added steampunk elements like flying fishing boats and dolphin-shaped ships to represent trade and growth, as well as the coming together of people and cultures. He wanted to achieve the feeling of an old photograph or old Chinese painting.

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