Data Marketing
Gabey Goh
Oct 13, 2015

Closing the 'money gap' with Generation Asia

These infographics come from ‘Closing the Money Gap’, a report by Y&R Asia and VML that looks at young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant. For more details, please see the related-article link at the bottom of the page.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Tributes for Lisa Ronson, beloved wife, mother and CMO

3 Tributes for Lisa Ronson, beloved wife, mother and CMO

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Jaguar defends rebrand amid ‘vile hatred’ online

5 Jaguar defends rebrand amid ‘vile hatred’ online

'All polish, no punch': Adland reacts to Jaguar’s rebrand

6 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

7 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

The best Christmas ads of 2024 are here

8 Unwrapping the best Christmas ads of 2024

Publicis' Unilever win solidifies its strength in APAC media rankings

9 Publicis' Unilever win solidifies its strength in APAC media rankings

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia

Related Articles

Financial brands and young Asians don't agree on meaning of money
Oct 13, 2015
Gabey Goh

Financial brands and young Asians don't agree on ...

Y&R’s Hari Ramanathan promoted to chief strategy officer Asia
Sep 30, 2013
Byravee Iyer

Y&R’s Hari Ramanathan promoted to chief strategy ...

Indonesians hope to improve the lives of others: Generation Asia
Nov 23, 2012
Staff Reporters

Indonesians hope to improve the lives of others: ...

Changing an icon's role: The curious case of the 'Singapore Girl'
Sep 11, 2013
Racheal Lee

Changing an icon's role: The curious case of the ...

Just Published

Former Dentsu China CEO Deric Wong joins EternityX
13 hours ago
Ravi Balakrishnan

Former Dentsu China CEO Deric Wong joins EternityX

EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.

Top 10 travel brands in Southeast Asia
14 hours ago
Matthew Keegan

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups
15 hours ago
Ad Nut

Apple’s latest campaign celebrates innovation in ...

Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.

Ahead of Trump's second-term, Meta to scrap fact checking on Facebook and Instagram
15 hours ago
Staff Reporters

Ahead of Trump's second-term, Meta to scrap fact ...

Traditional fact-checking will make way for X-inspired "community notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.