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Staff Writer

Aug 30, 2012

ASIA'S TOP 1000 BRANDS: Breakfast Briefing in Shanghai

After the release of Asia's Top 1000 Brands in July this year, the marketers behind the winning brands in China were treated to a review of this year's findings at a breakfast briefing at the Grand Hyatt in Shanghai. The study, now in its ninth year, is Campaign Asia-Pacific's eagerly awaited annual ranking of consumer brand-recall, produced in cooperation with Nielsen. This year, for the first time, Campaign extended the Top 1000 Brands from the pages of the magazine to an in-person event.

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Shufen Goh (principal, R3) with Atifa Silk (editorial director, brand media Asia, Haymarket Media)

ASIA'S TOP 1000 BRANDS: Breakfast Briefing in Shanghai

Bosco Niu (Subway Hong Kong) with Eric Ge (marketing specialist, Singapore Telecommunications)

Lisa Guo (associate marketing director, Miaozhen Systems) with Brian Song (assistant vice president, global event marketing, Citibank China)

YY Chang (director – integrated marketing communications, still category, Coca-Cola Greater China) with Jason Dou (brand IMC manager, Minute Maid, Coca-Cola Greater China)

Siew Ting Foo (brand director, Moet Hennessy Diageo China) with Greg Paull (principal, R3) and Shufen Goh (principal, R3)

Atifa Silk (editorial director, brand media Asia, Haymarket Media)

Rob Campbell (regional head of strategy, Wieden & Kennedy Shanghai) delivering the opening speech

More than 70 marketers attended the breakfast briefing in Shanghai

Jeff Stewart (managing director of consumer research in Greater China for Nielsen)

Donna Li (GM of strategic marketing & media planning, Renren)

Greg Paull (principal of R3)

Wei Zhu (Miaozhen Systems CEO)

A panel discussion about digital marketing do's and don'ts

Top 1000 certificates being prepped for attending marketeres

Patrick Pahlke (director of sales and marketing, Grand Hyatt Shanghai)

June Chang (marketing communications manager, Hyatt On The Bund) with Rob Campbell (regional head of strategy, Wieden & Kennedy Shanghai)

Adrian Toy (head of marketing, APAC, Puma)

Eric Cheuk (director, brand development, Manulife Financial Asia)

Angela Huang from Johnson & Johnson

Source:

Campaign Asia

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