brands
Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA
Launched to capitalise on the boom in video commerce in Southeast Asia (SEA), YouTube Shopping helps shrink the marketing funnel, laying down a seamless path to purchase.
Kantar BrandZ reveals 2024’s most valuable Chinese brands
Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.
Kinder to launch Indian-flavoured treats to entice young adult consumers
Kinder Brands' regional marketing head discusses their brand collaboration and localisation strategies in an interview with Campaign.
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Hakuhodo unveils martech data labs in India
The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.
Brands have more power than governments to make a difference
How brands can leverage their influence to create meaningful societal change, ensuring authenticity and measurable impact in their initiatives
Unilever to roll out new consumer appeal testing for 'power brands'
Move comes as turnover in 2023 dropped 0.8%.
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