Oct 26, 2015

Annoyance and anger follow ad stalking, preroll: Unruly

Slides from Unruly illustrate the negative fallout of preroll ads and ad "stalking" upon user notions of a brand. The final image shows Unruly's 'periodoc table' of the elements that make video content more or less shareable. Please see the link at the bottom of the page for a related promotional feature.

Related Articles

Just Published

10 hours ago

Is cheap the new black? E-commerce's existential crisis

Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.

10 hours ago

Omnicom, WPP and Publicis shops vie for top spots ...

Meanwhile, four new agencies enter the top 20.

11 hours ago

Why brands are scaling back their sustainability ...

A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.

12 hours ago

Goodbye first screen, hello wearables: IMG's vision ...

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.