A visual and musical morale-booster for Bangladesh

Bangladesh's United Commercial Bank (UCB) and Grey Dhaka have put out a visual and musical tribute to the country's frontline workers fighting the pandemic. 

The lovely illustrations above, circulated via social media, are in a style that's deeply rooted in Bangladeshi culture and therefore have resonated well with the country’s population, Ad Nut is told.

The campaign also included the video below, which is a remake of a song that dates back to the 1971 Liberation War. Here the patriotic tune has been repurposed for a new kind of struggle against a very different enemy. The video features actual frontline workers as well as many of the country's prominent singers.

Even with no connection to the cultural backstory, Ad Nut finds both the images and the video quite moving, and can only imagine how rousing it would be for real Bangladeshis. Nice work.

CREDITS

Client: United Commercial Bank Ltd, Bangladesh
Agency: Grey Group Bangladesh
Chief Creative Officer: Syed Gousul Alam Shaon
Executive Director: Syed Mohammed Tariq
Group Creative Director: Nurur Rahman
Sr. Creative Director: Akrum Hossain Shaheen
Associate Creative Director: Tauhid Milton
Illustration: Nurul Islam & Rifat Hasan
Associate Account Director: Jihad Bin Tahzeeb
Senior Executive, Servicing: Nuhash Anjum Khan

Special mention to: Shaiful Azim, Tashaffi Khan, Zamir Uddin Sohel

Music Director: Mr. Pavel Areen
Singers: Jahid Nirob, Nibir, Salman Jaim, Konal, Aanchal,
Bourhan Uddin Rana, Dr. Rehana Akter, Mahfuz Hossain, Mohammad Sami, Mahmuda Moumita,
Bulbul Ahmed, Sabina Yeasmin, Kazi Riyad, Soikot, Aumit
Mixing & Mastering: Pavel Areen
Assistant Engineer: Sumon Pervej, Anik Ahammed
Studio: Butter Communication

Video & Animation: Sabbir Sohan

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