Top 1000 Brands Breakfast Briefing | Singapore

Top 1000 Brands is a celebration of the brands that are most responsive, agile and attentive to the regions’ many social, linguistic and cultural nuances. As a result, these are the brands that resonate most strongly with the regions’ consumers.

 

Presented by Campaign Asia-Pacific and Nielsen, this year’s Top 1000 Brands report and regional event return to Singapore with our annual Top 1000 Brands Breakfast Briefing on 6 September. 

 

The event, an interactive breakfast briefing, attracts the region’s most noteworthy brands to display how they have effectively created such strong positive impressions on their consumers, and leveraged this sentiment to make them among the most competitive brands in the world.

 

This year, we focus on how brands are becoming culture in the experience-first era. Proactive brands will adapt to cultural nuances well and really listen to their socially-conscious customers. Internally, they will be inclusive and champion diversity. What happens inside, ripples externally and there's nowhere for brands to hide in 2019. Those winning, are those who align internal company culture with external brand values; whose purpose is purposeful and whose customer experience strategy becomes core.

 

Following the briefing, The Agency | Marketer | Partnership Awards ceremony will honour standout client-agency relationships that have delivered sustainable ROI and outstanding work.

 

Join us for an unparalleled time of learning and celebration with the best performing brands across Asia. We’ll look at the latest innovations that enable deeper, more meaningful marketing, the rise of brand activism, how the top brands assess loyalty and what the industry leaders do to ensure brand safety online.

 

 

Why attend?

 

 

2018 Agenda

 

08.20  Registration, breakfast and morning networking

 

09.00 Campaign Asia-Pacific's opening remarks 

 

Faaez Samadi, Southeast Asia Editor, Campaign Asia-Pacific

 

09.05  The Nielsen Report: Who's up, who's down?

In this opening session, Campaign Asia-Pacific and Nielsen look at some of the key results from this year's Top 1000 Brands, including brands that are winning at mobile friendliness and brand loyalty. What brands are integrating mobile into daily lives, localising experiences and showing their true personality? What do this year's results show abut consumer brand loyalty and the aspirations of Asian consumers?

 

Robert Sawatzky, Head of Content, Campaign Asia-Pacific

Garick Kea, Executive Director, Consumer Insights, Nielsen Singapore

 

09.35  Brands in the social spotlight

Social media conversations are rife with clues about consumers' attitudes towards brands, giving brands unprecedented ability to track customer journeys and fine-tune experiences in real time. This keynote analyses the social activity of the top 100 and explores how key trends in online discussions have affected brand love.

 

09.45  How Google builds brand love

APAC has experienced unprecendented digital acceleration and has become the most advanced digital economy in the world, with 50% of global internet users now living in the region. Many of them are being exposed to the internet for the first time and are referred to as the Next Billion Users.

Google's Sapna Chadha shares five principles on how Google builds brand love among APAC's diverse set of users. From Google Maps to Google Duo and how they creatively use influencers and social to build product advocates.

 

Sapna Chadha, Director of Marketing SEA & India, Google

 

10.15  Networking break and refreshments

 

10.40  Brands becoming culture

In 2019, brands must wear their heart on their sleeve. Proactive brands adapt to cultural nuances and really listen to their socially-conscious customers. Internally, they are inclusive and champion diversity. What happens inside, ripples externally, and there's nowhere for brands to hide in 2019. Those winning are those who align internal company culture with external brand values, whose purpose becomes purposeful and whose customer experience strategy becomes core.

In this panel discussion, we dissect the opportunities for brands and their future in shaping culture.

 

Faaez Samadi, Southeast Asia Editor, Campaign Asia-Pacific

Haruna McWilliams, Senior Vice President of Strategy, Essence

Kaveri Khullar, Marketing Director SEA, Mastercard

Joël Céré, Co-founder, Flying Fish Lab

 

11.10  Old brand, new approach

Mondelez's senior marketing director of innovation takes us through how Oreo integrates the brand seamlessly with play and what that means for Chinese consumers. From a regional strategy perspective, how are Oreo disrupting in APAC with their latest launch and becoming an integral part of culture with local consumers?

 

Pamela Goldberg, Senior Marketing Director, Innovation, Biscuits, Mondelez

 

11.35  New approaches for stronger brand purpose and improved marketing performance

As brands face increasing pressure to listen to their consumers and demonstrate shared purpose inside and out, there is a desire from many agencies to bring more creative thinking to the table and become a core part of culture-shaping for their clients.

In this fireside chat, we ask one of the leading agencies from this year's shortlisted AMP marketer/agency partnerships, to share their secrets and experiences. We look at creative and fresh approaches and what the experience-first future will bring for brands.

 

Richard Bleasdale, Managing Partner APAC, The Observatory International

Daniel Barnes, Founder & Partner, BC&F Dentsu

 

11.55  AMP Awards

 

12.00  Campaign Asia-Pacific's closing remarks

 

 

2018 Speakers