LEVELLING UP ON GAMING MARKETING
Asia-Pacific is home to 1.746 billion players, representing 55% of the global audience and generating $95.6 billion in gaming revenue. Asia-Pacific players shouldn't be underestimated in the global gaming market. There are huge opportunities to monopolise on this fast-growing area.
Asia-Pacific is home to 1.746 billion players, representing 55% of the global audience and generating $95.6 billion in gaming revenue. Asia-Pacific players shouldn't be underestimated in the global gaming market. There are huge opportunities to monopolise on this fast-growing area.
Brands are levelling up, gaining experience and crucial insights to authentically connect, interact, and engage with gaming audiences. But, gaming remains a low-priority channel for many due to many complexities for marketers, especially for non-players.
Game Changers takes your gaming marketing approach to the next level through trending topics, dynamic panels, pertinent case studies, expert keynotes and fiery interviews with the drivers of change. Join us in Singapore on 9 November to boost your gaming strategy and start preparing your roadmap for the future Web3.
Speakers:
- Abhishek Kumar, Head of Marketing - Asia Pacific & China, The Hershey Company
- Dorothy Peng, SVP, Managing Director Asia, R/GA
- Ed Cheong, Executive Creative Director, R/GA
- Eugene Lee, Regional Chief Marketing Officer Asia, McDonald's
- Gemma Battenbough, Brand Partnership Studio Lead, APAC, Twitch
- Grace Astari, Co-Founder, UNTAM3D
- Jamie Lewin, Managing Partner, Mana Partners; Consultant, Publicis Groupe SEA
- Jan Bojko, Director of Client Insights & Measurement, APAC, Twitch
- Jan Harling, Director - New Customer Acquisition (APAC), foodpanda
- Kaveri Khullar, Vice President Consumer Marketing & Sponsorships, Mastercard Asia Pacific
- Ksenia Martella, Global Marketing Director, H&H Group
- Lyndon Morant, Marketing Director-Impactful Brand Experiences, APAC, Colgate-Palmolive
- Pankaj Batra, Vice President & Chief Brand Officer, Pizza Hut Asia Pacific
- Siew Ting Foo, Chief Marketing Officer, Greater Asia, HP
- Shn Juay, Chief Marketing Officer, iCandy Interactive Limited
- Terry Santoso, VP of Marketing Platform, Traveloka
- Triveni Rajagopal, Global Digital Director, Unilever
For more details on the agenda and speakers, please contact Fred Pi, Conference Producer at [email protected].
For partnership opportunities, please reach out to Richard Fahy, Commercial Director, Campaign Asia-Pacific at [email protected].
For media partnership opportunities, please reach out to Betsy Wong, Assistant Marketing Manager at [email protected].
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