B Corp

12 hours ago

Havas warns of ‘reputational’ risk from fossil-fuel clients after backlash over Shell win

The Vivendi-owned agency group made the disclosure in its stock market prospectus.

Aug 6, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Jul 18, 2024

Havas loses B Corp status over controversial Shell deal

After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.

Jul 16, 2024

Clean Creatives accuses five B Corp agencies of fossil fuel deals

Clean Creatives names SEC Newgate, Tinkle Communications, Cullen Communications, Edit, and Total Media in a report alleging fossil-fuel ties, but three agencies contest the findings, citing transparency and past disclosures.

Jun 2, 2024

Rob Mayhew criticises B Lab over lack of Havas action

Rob Mayhew publicly called out B Lab on social media for its unresolved investigation into the Havas-Shell deal.

Apr 22, 2024

World Earth Day 2024: 1,000 agencies say no to fossil fuels

Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.

Apr 22, 2024

We all have a collective responsibility to make progress on sustainability

To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.

Apr 17, 2024

How UOB reduced its ad emissions without compromising on attention time

UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.

Mar 19, 2024

Comms Declare blasts Shell’s ‘Olympic-level gaslighting’ as it calls for creative review

Environmental advocacy groups will closely watch Shell Energy's creative pitch in Australia to see how the company navigates the evolving landscape of environmental accountability and public perception.

Feb 15, 2024

Working for Big Oil? Take a lesson from Vero's climate conscious creativity

Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.

Feb 2, 2024

Not perfect, just Bettr: How a Singaporean coffee brand is humanising sustainability

As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.

Jan 23, 2024

B Lab initiates formal investigation into Havas' B Corp status amid Shell controversy

Exclusive: 26 B Corp certified agencies demand B Lab to reconsider Havas' B Corp status over the Shell partnership.

Nov 9, 2023

Coca-Cola, Danone, and Nestlé in greenwashing row

Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.

Oct 27, 2023

Rob Mayhew slams Havas over Shell in mocking video

Rob Mayhew, the popular social media creator, has published a video mocking Havas and its CEO Yannick Bolloré after the company defended its decision to work with Shell.

Oct 26, 2023

Why Asia suffers the most from fossil fuel advertising

Following the reveal of Asia's F-list by Clean Creatives this week, Research director Nayantara Dutta opines why even if creatives and agencies have the best of intentions, they may still end up being complicit with polluters in Asia.

Oct 26, 2023

Yannick Bolloré: Why Havas was happy to pitch for Shell and the rise of ‘super-creativity’

CEO tells Campaign he is optimistic, after reporting 4.5% growth in Q3, ahead of some key rivals.

Oct 23, 2023

Why brands should stop working with PR agencies that consult for fossil fuel

Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.

Oct 13, 2023

Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created

In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.

Oct 3, 2023

Generative AI's hidden carbon cost: What marketers should know

The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?

Sep 20, 2023

Havas wins Shell's media account, deal sparks backlash as Red Havas loses client

Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action.